William Hill Plc engages in the provision of provides gaming and betting services across multiple channels. It operates through the following business segments: Retail, Online, U.S., Australia, Other, and Corporate. The Retail segment comprises of distribution channel comprises all activity undertaken in Licensed Betting Offices including gaming machines. The Online segment covers all activity undertaken online including online sports betting, online casino, online poker sites, and other online gaming products. The U.S. segment includes all betting activity undertaken in the USA. The Australia segment involves online and telephone sports betting in Australia. The Other segment refers to on-course betting and greyhound stadia operations. The company was founded by William Hill in 1934 and is headquartered in London, the United Kingdom.