U10 SA engages in international retail distribution. Its products include home textiles such as decorative textiles, and bed and bath linens; home accessories which include household utensils, lamps, candles, Christmas decorations, wedding and bridal goods; and fashion articles such as socks and stockings, undergarments, and luggage. The company operates through the European and Asia divisions. The European division provides a short channel for delivery from inventories in limited quantities. The Asia division provides a long channel for delivery of orders in large quantities. U10 was founded by Thierry LiÃ¨vre on May 4, 1994 and is headquartered in Lyon, France.