NIKE, Inc. engages in the design, development, marketing, and sale of athletic footwear, apparel, accessories, equipment, and services. It operates through the following business segments: North America, Western Europe, Central & Eastern Europe, Greater China, Japan, Emerging Markets, Global Brand Divisions, Converse, and Corporate. The Global Brand Divisions segment represents the Nike brand licensing business. The Converse segment design, market, license, and sell casusal sneakers, apparel and accessories. The Corporate segmeng is consist of foreign currenct hedge gains and losses related to revenues generated by entities within the Nike brand and Converse but managed through the central foreign exchange risk management program of the company. The company was founded by William Jay Bowerman and Philip H. Knight in 1964 and is headquartered in Beaverton, OR.