JCDecaux SA engages in the provision of outdoor advertising services. It operates through three segments: Street Furniture, Transport, and Billboard. The Street Furniture segment is involved in advertising in shopping malls, as well as the renting of street furniture, sale and rental of equipment, cleaning and maintenance, and other various services. The Transport segment refers to advertising in public transport systems, such as airports, subways, buses, tramways, and trains. The Billboard segment pertains to advertising on private property, including either traditional large format or back-light billboards; and neon-light billboards and advertising wraps. The company was founded by Jean-Claude Decaux in 1964 and is headquartered in Plaisir, France.