GVC Holdings Plc is a holding company, which provides online sports betting and gaming. It operates through the following business segments: Sports Lables, Gaming Labels, B2B, Non-core, and Corporate. The Sports Labels segment includes the brands bwin, Sportingbet, Gamebookers and Superbahis. The Gaming segment comprises of the brands partypoker, partycasino, Gioco Digitale, Cashcade, CasinoClub, and other USA assets. The B2B segment provides the technology platforms to external customers. The Non-core segment refers to other revenues, specifically from the financials business of the company, InterTrader. The Corporate segment covers the shared and corporate functions such as finance, legal, and HR. The company was founded on November 30, 2004 and is headquartered in Douglas, the United Kingdom.