Fenix Outdoor International AG develops, produces, markets, and sells equipment for an outdoor life. The company operates through the following segments: Brands, Retail and Frilufts. The Brands segment offers backpacks, tents, sleeping bags, and outdoor apparel under the FJÃ„LLRÃ„VEN brand to outdoor enthusiastic individuals and professional users; sweaters, jackets, and trousers under the TIERRA brand to professionals and general outdoor enthusiasts; camping stoves, lanterns, and cooking accessories under the PRIMUS brand to professionals and general outdoor enthusiasts; boots and shoes under the HANWAG brand to outdoor enthusiasts, hunters, military, fishers, and campers; and compasses and portable power equipment under the BRUNTON brand to outdoor enthusiasts, hunters, military, foresters, and other professionals. This segment offers its products through outdoor retailers. The Retail segment offers a range of equipment for outdoor activities and travel through its retail chains. The Frilufts segment includes retailers Naturkompaniet AB, Partioaitta Oy and Globetrotter AusrÃ¼stung GmbH. Fenix Outdoor International AG was founded in 1960 and is headquartered in Baar, Switzerland.