Cash Converters International Ltd. engages in the ownership, operation, and franchising of retail stores. It operates through the following segments: Franchise Operations, Store Operations, Financial Services-Personal Loans, Financial Services-Administration, and Vehicle Financing. The Franchise Operations segment sells franchises for the retail sale of second hand goods and sale of master licenses for the development of franchises in countries around the world. The Store Operations segment involves in the retail sale of second hand goods at corporate owned stores in Australia and United Kingdom. The Financial Services-Personal Loans segment includes cash converters personal finance personal loans business. The Financial Services-Administration segment provides Internet platform and administration services for the cash converters network to offer small cash advance loans to customers. The Vehicle Financing segment offers maintained vehicles through a lease product t customer for a term of up to four years. The company was founded by Brian Cumins in November 1984 and is headquartered in Perth, Australia.