Cash Converters International Ltd. engages in the ownership, operation, and franchising of retail stores. It operates through the following segments: Franchise Operations, Store Operations, Personal Finance, Vehicle Financing. and Corporate Head Office. The Franchise Operations segment involves the sale of franchises for the retail sale of new and second hand goods and the sale of master licenses for the development of franchises in countries around the world. The Store Operation segment is the retail sale of new and second hand goods, cash advance and pawn broking operations at corporate owned stores in Australia. The Personal Finance segment comprises the Cash Converters Personal Finance personal loans business and Mon-E, which is responsible for providing the administration services for the Cash Converters network in Australia to offer small cash advance loans to customers. The Vehicle Financing segment refers to the Green Light Auto Group Pty Ltd, which provides motor vehicle finance and maintained vehciles through a lease product to customers. The company was founded by Brian Cumins in November 1984 and is headquartered in Perth, Australia.