William Hill Plc operates as a bookmaker in the gambling industry. It provides gaming and betting services across multiple channels, namely online, on the high street, on the phone and on the move. The company operates its business through six segments: Retail, Online, Telephone, U.S., Australia and Others. The Retail segment distribution channel comprises all activity undertaken in Licensed Betting Offices including gaming machines. The Online segment comprises all activity undertaken online including online sports betting, online casino, online poker sites and other online gaming products. The Telephone segment comprises the group's telephone betting services. The U.S. segment comprises betting activity undertaken in the USA. The Australia segment comprises online and telephone sports betting under the centrebet, sportingbet and tomwaterhouse.com brands in Australia which were acquired in transactions during the period. Other activities include on-course betting and greyhound stadia operations. William Hill was founded by William Hill in 1934 and is headquartered in London, the United Kingdom.