Ruralco Holdings Ltd. provides merchandising services. It operates through the following business segments: Rural Services, Water Services, Live Export, Financial Services and Corporate & Other. The Rural Services segment offers livestock agency, wool broking and real estate services and sells rural merchandise and fertilizer. The Water Services segment supplies and installs water related products, which provides irrigation and planning services. The Live Export segment supplies dairy, feeder, slaughter, breeding cattle and sheep from Australia to International markets, primarily in South East Asia. The Financial Services segment comprises finance broking including insurance and agricultural advisory services. The Corporate & Other segment comprises the group's back office corporate and supply chain and procurement cost centers. The company was founded in 1865 and is headquartered in Macquarie Park, Australia.