Rocket Internet SE operates as a holding company, which engages in the provision of internet platform. It operates through the following segments: Home & Living, Fashion, General Merchandise, Food 1, Food 2, and Others. The Home & Living segment includes the business of home24, which is online retailer for home and living products operating in Europe and Latin America, and Westwing, an online retailer offering a frequently changing selection of home design products in Europe, CIS, and Latin America. The Fashion segment is comprises of business activities of the Global Fashion Group, which operates as retail and wholesale fashion business and offers, among other products, clothing, shoes, and accessories. The General Merchandise segment includes Linio, Jumia, and Lazada. The Food 1 segment is comprised of HelloFresh, which operates as a subscription-based business model and delivers healthy recipes with the necessary pre-portioned ingredients to customers in Europe, North America, and Asia-Pacific. The Food 2 segment includes the business of foodpanda, an online marketplace for food delivery and takeaway. The Other segment is the business activities of the company, the joint ventures Asia Internet Holding and Middle East Internet Holding, as well as advanced businesses such as Lendico, Paymill, Helpling, Traveloka, Travelbird, Wimdu, CupoNation, Zanui, Kanui and Tricae. The company was founded by Oliver Samwer on June 4, 2007 and is headquartered in Berlin, Germany.