Philip Morris International, Inc. is a holding company that engages in the manufacture and sale of cigarettes and other tobacco products in markets outside the U.S. Its local cigarette brands include Sampoerna, Dji Sam Soe and U Mild in Indonesia; Fortune, Champion and Hope in the Philippines; Diana in Italy; Optima and Apollo-Soyuz in Russia; Morven Gold in Pakistan, Boston in Colombia; Belmont, Canadian Classics and Number 7 in Canada; Best and Classic in Serbia; f6 in Germany; Delicados in Mexico; Assos in Greece and Petra in the Czech Republic and Slovakia. It operates through the following geographical segments: European Union; Eastern Europe, Middle East and Africa; Asia; and Latin America & Canada. The European Union segment covers all the Europe countries except for Slovenia, Bulgaria and Romania, and also comprises Switzerland, Norway and Iceland, which are linked to the Europe through trade agreements. The Eastern Europe, Middle East and Africa segment covers the Balkans, including Slovenia, Bulgaria and Romania, Turkey, the Middle East and Africa and international duty free business. The Asia segment covers all other Asian countries as well as Australia, New Zealand, and the Pacific Islands. The Latin America and Canada segment covers the South American continent, Central America, Mexico, the Caribbean and Canada. The company was founded by Philip Morris in 1847 and is headquartered in New York, NY.