Mattel, Inc. designs, manufactures, and markets a variety of toy products. It operates through the following segments: North America, International, and American Girl. The North America segment markets and sells toys in the Unites States and Canada through the Mattel Girls and Boys Brands; and Fisher-Price Brands categories. The International segment includes products marketed by the North America segment. The American Girl segment is a direct marketer, children's publisher, and retailer for its flagship line of historical dolls, books, and accessories, as well as the My American Girl and Bitty Baby brands. The company was founded by Elliot Handler, Ruth Handler and Harold Matson in 1945 and is headquartered in El Segundo, CA.