Localiza Rent A Car SA engages in the provision of car leasing and fleet management. It operates through the following segments: Car Rental, Fleet Rental, and Franchising. The Car Rental segment refers to car rentals in locations located inside and outside airports and offers among individuals and corporations as well a by insurance companies and car manufacturers that offer replacement vehicles to their customers in the case of accidents or mechanical repairs during the insurance or warranty term. The Fleet Rental segment is the management of fleet rentals for companies for long periods. The Franchising segment pertains to the management and granting of the right of use of the Localiza brand, including the transfer of the know-how required to operates the business. The company was founded by AntÃ´nio ClÃ¡udio BrandÃ£o Resende, FlÃ¡vio BrandÃ£o Resende, JosÃ© Salim Mattar Jr., and EugÃªnio Pacelli Mattar on May 17, 1973 and is headquartered in Belo Horizonte, Brazil.