Genus Plc provides genetic livestock services to produce meat and milk. It creates advances to animal breeding and genetic improvement by applying biotechnology; and sells products for livestock farming and food producers. The company operates its business through two segments: Bovine Genetics and Porcine Genetics. The Bovine Genetics segment engages in cattle breeding business. The Porcine Genetics segment provides pig breeding stock and technical support for pork producers. Genus serves the dairy, beef and pork food production sectors through ABS and PIC trademarks. The company was founded in September 1994 and is headquartered in Basingstoke, the United Kingdom.