Direct Line Insurance Group Plc operates as an investment holding company, which engages in the provision of general insurance services. It operates through the following segments: Motor, Home, Rescue and Other Personal Lines, Commercial, and Run-off. The Motor segment consists of personal car insurance cover together with the associated legal expenses business. The Home segment involves in the underwriting of home insurance together with associated legal expenses cover. The Rescue and Other Personal Lines segment offers rescue products sold through the Group's own brand, Green Flag, and personal lines insurance. The Commercial segment includes commercial insurance for small and medium-size entities sold through NIG, Direct Line for Business, Churchill for Business, and through partnership brands. The Run-off segment comprises of policies previously written through the personal lines broker channel and Tesco business. The company was founded on July 26, 1988 and is headquartered in Bromley, the United Kingdom.