Banca Generali SpA provides integrated solutions, such as financial, banking, and insurance products through networks of financial advisors and private bankers. It operates through following segments: The Affluent Channel, The Private Channel and The Corporate Channel. The Affluent Channel segment which refers to the total earnings generated for the froup by the network of financial advisors reporting to the financial planner division, and their respective clients. The Private Channel segment which refers to the total earnings generated for the group by the network of private bankers and relationship managers, reporting to the private banking division, and by their respective clients. The Corporate Channel segment which refers to the total earnings generated for the group by the financial activities of the finance department and the provision of banking and investment services to medium-sized and large enterprises, including those belonging to the assicurazioni generali group, as well as all revenues and costs not attributable to sales channels. The company was founded in December 1997 and is headquartered in Milan, Italy.