Arcelik AS is engaged in the production, marketing, distribution, and sale of white durable goods, electronics and small household appliances. It operates through the following segments: White Goods and Consumer Electronics. The White Goods segment comprises of the washing machines, dryers, dish washers, refrigerators, ovens, cookers and the services provided for these products. The Consumer Electronics comprises televisions primarily with flat screens, computers, cash registers, other electronic devices and the services provided to consumers for these products. The company was founded by Vehbi Koc on January 21, 1955 and is headquartered in Istanbul, Turkey.